In 1918, Samuel A. Lerner and Harold M. Lane opened up a blouse shop in New York City. They thought they were doing good, so they expanded. They called the new store Lerner Shops. Lerner shops then expanded and in 1985 Limited Inc bought all 798 stores and when Limited Inc sold them, the new stores were called Lerner New York. Lerner New York then became New York and Company.
New York and Company is nationwide and has a revenue of $1.14 billion. Their headquaters is located in New York City, NY. They have over 550 stores all over. There are actually two here in Greensboro. I bet Samuel Lerner and Harold Lane would think their store would be a leading retailer in accessories. Their most major markets are in New York City, Houston, Atlanta, and Los Angelos. The collection for the fall was straight off the runway.
New York and Company have an assortment of apparel. The apparel is only for women. They have casual, wear to work, workout, denim, accessories, jewerly, handbags and initmates. A recent campaign ad indicated they were "Trendy Not Spendy" and "More Fash for Less Cash". New York and Company also helps out in the community and with charities. In September 2008, they sold pink lipgloss to help support Breast Cancer Research Foundation. In February 2009, They are selling signature red makeup bags for the American Heart Association.
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